Art and manufacturing have rarely had any interaction and we hope it will open category-extending outcomes. TIFA works to constantly embed and inject art into unfamiliar settings. TIFA wants to bring the industry and the art field close to each other.
Pune has a booming manufacturing sector with a wide array of industry in the city. Industry is active in a wide range of methods and materials. The industry wants to imagine how the materials that it uses everyday in different forms can be reimagined and renewed. For this to happen, the industry needs to be in connection with an agent that works with a different set of rules than it works with itself. The artistic process is novel and often leads to surprising outcomes. In conjunction with industry it can come up with outcomes that so far have not been seen at all.
The industry residency will start in October 2017.